Ok so I wanted to start out my blog by first letting people, who may not already know, what is Internet Public Relations exactly... Well for years pr practitioners have been using the same resources such as newspaper, television and word of mouth, well now pr practitioners are able to use the web to incorporate into there pr campaigns, such as blogs, podcasts, RSS feeds and social media. There is also a direct-to-consumer communications environment known as PR 2.0.
Brian Solis writes a very informative blog on PR 2.0.
PR 2.0 Is Not Web 2.0
http://www.briansolis.com/2007/02/pr-20-is-not-web-20.html
Although PR 2.0 is big, there has been a change in social media. Online videos and blogs are the next big thing for the communications industry. It adds a new challenge to an existing PR, marketing and web initiative. Social media has reinvented itself and but the power in the hands of those with a camera, PC and an internet connection.
Mark Rose wrote a great question and answer on blogging.
Blogs Force Change In PR Agency Practices
http://www.globalprblogweek.com/2005/09/23/rose-blogs-and-pr-firms/
It is interesting to see how over the years the practice of PR has changed so much from the good old press release to companies starting blogs and joining online sites.
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I truly love public relations. I believe that it is an art within itself. Thank you for choosing to blog on the general subject of the class because I am hoping that your blog will help enhance my knowledge.
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