Wednesday, December 10, 2008

Struggling to become an adult

Take an appropriate adjustment period between college and the real world People really do struggle adjusting from college to the real world. A good friend of mine just fulfilled her life long dream of moving to New York. She still loves the city, but she is overwhelmed and doesn't exactly like her day job. Sure, many people go through this tough transition period, and chances are she will eventually enjoy it, but the transition from child to adult is different, and oftentimes, more difficult for today's youth.

"This period is not a transition, but an actual life stage, according to Jeffrey Arnett, associate professor at University of Missouri and author of Emerging Adulthood: A Theory of Development from the Late Teens through Early Twenties . Arnett describes the period between college and adulthood as, "a self- focused stage where people have the freedom to focus on their own development." Notice he calls this period of stage in development and not just a transition between two stages.

So why do we still try to go from adolescent to adult in a matter of weeks or months?

Friday, November 21, 2008

Why we are the way we are!!!

Not too long ago, the generation gap meant parents didn't understand why ripped jeans cost twice as much as regular ones or why every other word coming out of their child's mouth was "like." Now the gap means employers don't understand why twentysomethings straight out of college expect a high salary and lots of vacation time.

So the other day I went to a meeting about generations in the workplace and realized that I am defiantly a generation y. What is a generation y? You ask.

Generation Y, sometimes referred to as "Millennials" or "Net Generation", were born between 1976-1995 or 1982–2001 depending on the source, and grew up in the 1990s and 2000s.

For us new 20-something workers, the line between work and home doesn't really exist. We just want to spend our time in meaningful and useful ways, no matter where we are.

How Generation Y is different ?

Dr. Larry Rosen, author of the "Mental Health Technology Bible" and "TechnoStress: Coping with Technology @Work, @Home, @Play," argues that the biggest difference between members of Generation Y and those who came before them is that they have spent their entire lives surrounded by technology.

"Technology just is for them. Its part of every aspect of their lives, unlike a lot of the people they will be coming to work for," he said. The difference is more than a generational experience gap, he said: Its a difference in personality.

"This generation is different in so many ways. They grew up in the lap of luxury, in one of the best economic times in the last 100 years, and everyone started living very luxuriously: two-plus cars, dinners out, etc. They're also pretty opinionated about the jobs they want and the money they intend to make, and many have missed that step where they understood they needed to work their way up from the bottom," Ruth Haag, author of the four-book "Hiring and Firing" series, told eWEEK.com. That statement is so true i don't care who you are and you know it. haha

With the eldest batch of Baby Boomers in retirement and the rest to follow, the presence of Generation Y workers is more important than ever. So here we come, ready or not.

Friday, September 26, 2008

All About the Politics!!!

Today I am going to take a break from informing you about things we will learn in class and test your knowledge of politics. As you know (at least I hope you know) this is an election year. Whoop! Whoop! Yes we get to elect a new president. As I was perusing the web today I came across a quiz. Yes I said quiz. Its fun and informative ( I learned that I really need to read more about the candidates). So enjoy yourself and test your knowledge.

http://www.odwyerpr.com/pop_quiz/index.html

Also I am a huge fan of the Declare Yourself Campaign. They are informing and encouraging young voters to vote. I love love love there slogan "Only You Can Silence Yourself" ( I own one of the t-shirts haha... the proceeds go to a good cause) you can go check out there website here:

http://www.declareyourself.com/index.php

You cant get mad at who made it into the white house if you don’t get out there and vote. Make yourself aware of the issues the candidates are discussing. Voting isn’t something you should take for granted. Ok I am getting of my soap box. Just remember you have the power to choose.

Thursday, September 25, 2008

Social Networking at its best...

Ok so as you know I am currently enrolled in an Internet PR course. Our instructor wants us to us Twitter.

If you do not know what that is you can find out here: http://twitter.com/help/aboutus

I set up my account today which was fun and new, but it got me thinking about how many other sites do people use today to network and get there name out there. Now I know there are a whole lot of sites out there. Take for example Facebook, more and more businesses join everyday, Myspace same thing and some of you may have never heard of sites such as Jaiku and Pownce for microblogging.

Now if you are anything like me you have no idea what those last two were either. So I did a little research.

To find out more about Jaiku: http://www.jaiku.com/
To find out more about Pownce: http://pownce.com/

To me it seems like there are a lot of resources out there but most of them mirror each other. I thought that Pownce was kind of like a twitter account and that Jaiku was more of a facebook account.

After I finished setting up my Twitter account I found a blog written by Brian Solis talking about facebook and how it is becoming the place everyone is going to sell their personal brand.

http://www.briansolis.com/2008/09/facebook-is-hub-for-your-personal-brand.html

I find it neat how myspace and facebook started out as a place were college students and graduates could keep in touch with there friends and has now turned into a valuable tool to many business to get their name out there.

Tuesday, September 23, 2008

So What is Internet PR???

Ok so I wanted to start out my blog by first letting people, who may not already know, what is Internet Public Relations exactly... Well for years pr practitioners have been using the same resources such as newspaper, television and word of mouth, well now pr practitioners are able to use the web to incorporate into there pr campaigns, such as blogs, podcasts, RSS feeds and social media. There is also a direct-to-consumer communications environment known as PR 2.0.

Brian Solis writes a very informative blog on PR 2.0.

PR 2.0 Is Not Web 2.0
http://www.briansolis.com/2007/02/pr-20-is-not-web-20.html

Although PR 2.0 is big, there has been a change in social media. Online videos and blogs are the next big thing for the communications industry. It adds a new challenge to an existing PR, marketing and web initiative. Social media has reinvented itself and but the power in the hands of those with a camera, PC and an internet connection.

Mark Rose wrote a great question and answer on blogging.

Blogs Force Change In PR Agency Practices
http://www.globalprblogweek.com/2005/09/23/rose-blogs-and-pr-firms/

It is interesting to see how over the years the practice of PR has changed so much from the good old press release to companies starting blogs and joining online sites.